Fashionchick, a well-known publishing brand in the Netherlands with over one million visitors per month and 100,000 followers on Instagram, relies on vast product feeds from multiple advertisers to display millions of products dynamically. However, its aging CMS was becoming a bottleneck, leading to severe performance issues, declining traffic, and lost revenue. To future-proof the business, Fashionchick partnered with Code Orange to develop a modern, scalable, and high-performing solution.